NBA beast center

Chapter 542 The Promise of Signature Shoes

In the NBA, a major business league, superstars are the most valuable commodity.Chaoju can not only get a big contract, but it is even more so in the eyes of advertisers, because his body often means exposure.

Sponsors such as Nike and Adidas are well versed in the survival of the NBA. Cooperation with Super Giants is the foundation of their business. Among them, giving Super Giants a pair of their signature shoes is the most basic way of cooperation.

The influence of Chaoju is extremely terrifying. In the eyes of many fans, Jordan's signature shoes are treasures, and even many students are willing to pay all their pocket money for a pair of Jordan shoes. This is unimaginable in the eyes of non-basketball fans.

From 1973 when PUMA launched the first signature sneaker series CLYDE for Knicks star Fraser, to the AJ series born in the 80s and then developed into a personal brand, and then Ewing launched the first personal sneaker brand in history.The story and history of the cooperation between the brand and the players has a long history like a burst.

In history, especially in the 90s, there have been many personal signature sneaker lines in the league.Take NIKE as an example. In the 90s, it was Robinson, Barkley, and Hardaway. After entering the 21st century, the signature shoe series was gradually controlled by the brand. Among active players, it is not enough to have a personal signature sneaker series. 20 people.

Under Nike, James and Durant all have their own signature shoes.And even Ou Shenxian, who is far inferior to him in personal honor and team leadership ability, also has his own signature shoes.

Shou Ye does not have his own signature shoes, and he never thought about it before, because in the NBA world, the sales of shoes for centers are generally not as good as those of forwards and guards. This is a market choice, which makes him the number one in the league even if he is already expensive The center cannot change this situation.

Of course, Nike wants to lower the price based on the small market of center basketball shoes. This is their goal.As the current No. 14 center in the league, Shou Ye is backed by a [-] billion Chinese market. His commercial value is so high that, except for Kobe Bryant, James Curry and other superstars, other superstars simply cannot compare with him.

They want to lower the price, but longevity leaves are not fish on the chopping board. If you want to lower the price, you can lower the price. Wouldn’t I find other platforms to raise the price?You think I have to be you, what do you think of yourself?

Brands such as Adidas and Under Armour, in order to win the favor of Shou Ye, have proposed to give him a long-term contract for many years, or even a lifetime contract.In order to get him, Under Armor promised to design a signature shoe that fits his image and temperament.

The pressure from competitors bankrupted Nike's opportunity to lower prices. They had to show their sincerity, and the negotiating team came up with a killer weapon-signature shoes.

You must know that none of Nike's centers currently have a signature shoe, and even any power forward does not have a signature shoe.

So Nike has come up with Wang Zha, which they believe is attractive to Shou Ye.After all, their company is not comparable to Under Armor in terms of strength or influence in the NBA.

Bill Duffy is very busy. He has to communicate and negotiate with several brands at the same time, to raise the price, and to wait for the price to be sold.But he was extremely happy in his heart, as long as the sponsor's father, Beast, could sign a big contract, his commission would also be a considerable sum.

After Yao Ming retired, Beast was his father, there is no doubt about it.In the field of brokers, how many people want to eat the beast!He was really lucky, he got chicken legs sent by two big Chinese men one after another, and he was full.

What made him feel most fortunate was that Beast was a loving and righteous man!After his success, he did not accept the olive branch thrown by other big-name agents, but still chose to continue to cooperate with him, which is really extremely rare.

It is said that James' agent, Rich Paul, was interested in becoming the Beast's agent, but he declined.

It is precisely because of the kindness and righteousness of the beast that Bill Duffy spared no effort and went all out in business negotiations while respecting him more.

According to the current market situation, the sneaker endorsement contracts of outside stars far exceed those of inside stars.

White Warcraft Silly Finn, who has been at odds with the beast, signed Jordan, with an annual endorsement fee of 600 million US dollars.Lillard, an outside star who is almost at the same level as him, endorses Adidas, and the annual endorsement fee is 1000 million US dollars.

Judging from this endorsement fee, Beast's previous three-year endorsement contract with a total price of 3 million US dollars is definitely not low.

The current market situation is like this. The endorsement contract between a defender like Rose and Adidas is 13 years of 1.85 million US dollars, which is about 1400 million per year.Durant's endorsement deal with Nike is worth $3000 million a year.

Of course, Durant is not the tallest, the highest active player is James, it is said that his lifetime contract exceeds 10 billion US dollars...

Based on Beast's current status and commercial value, combined with his potential, his current endorsement contract starting salary is $1000 million.In other words, although he is a center and an insider, his commercial potential is the ceiling of this position, and naturally it cannot be lower than that of Lillard.

Fearing that the beast would be taken away by Under Armor or Adidas, Nike began to negotiate with Bill Duffy about contract renewal with sincerity.You must know that when Durant first won the MVP in 2014, Under Armor tried to get a quotation contract with a total price of up to 2.85 million US dollars from Nike, forcing Nike to use a large contract to match the quotation.

The negotiation of the Beast was completely handed over to Bill Duffy's team. What he pursued was that professional things should be done by professional people.

Negotiations are actively underway, and the Beast is slowly working through conditioning in preparation for the upcoming season.

In his previous life, Durant transferred to the Warriors this season, and this has indeed happened now.After being reversed by the Warriors with a 3:1 lead in the Western Conference Finals, he actually chose to join, which made the outside world define his behavior as "surrender to the enemy."

From Beast’s point of view, the NBA is a business league. Free agents have the right to control their own destiny. As long as they don’t violate the rules wherever they go, they should not be kidnapped by morality.

It's just that Durant's behavior hurt the hearts of Thunder fans a little, and it had the taste of "killing people". After all, he was reversing and eliminating his opponent.

This behavior is even more unacceptable than James' decision one.

But Beast still believes that this is just a personal choice of free agents and should not be kidnapped by morality.If it is "betrayal" or "unfaithful" for the super giant to choose his next home, then what is this kind of behavior if the team trades out players who are in decline or old players?

Loyalty is a commendatory word, but it cannot be used to kidnap players morally. One person, one city is valuable, but changing the family should not be a reason to be criticized. After all, not every player is the proud son of heaven, and not everyone is so Good luck starting a career in a big city.